Since 1969, Piano has made serving desserts easy. The wide range of chocolate puddings, vanilla sauces, cake creams and jellies have become favorites with kids and adults alike. For this rebranding project, the whole brand experience has been renewed. The packaging design, communication concept, in-store advertising and social media campaign have been developed with one goal in mind: To keep Piano relevant and attractive for old and new dessert lovers – for years to come.
The new packaging design combines retro charm with an iconic and timeless look. The well-known logo has been redrawn to increase visibility, and the wavy line from the rosette has been transformed into a distinct brand element used throughout the product range. Simple and bold typography, a system of tasty colors and the distinct image style makes the products easily recognizable and secure a good stand-out in store shelves. On the side panels we inspire the dessert lovers to have fun with the desserts and make them their own.
The concept of homemade fun and creating happy memories together was further developed for social media, with quick and playful video ads.
Client –– TINE
Project –– Packaging design, communication
Food photography by Tommy Andresen, styling by Anne Mæhlum
Social media campaign by Torny & Ingrid
